To draw 20- and 30-somethings, nudist groups and camps are trying everything from deep discounts on membership fees to a young ambassador program that encourages college and graduate students to talk to their peers about having fun in the buff.
"We don't want the place to turn into a gated assisted living facility," said Gordon Adams, membership director at Solair Recreation League, a nudist camp in northeastern Connecticut that recently invited students from dozens of New England schools to a college day in hopes of piquing their interest.
The median age is 55 at Solair, where a yearly membership is $500 for people older than 40, $300 for people younger than 40 and $150 for college students.
The Kissimee, Fla.-based American Association for Nude Recreation, which represents about 270 clubs and resorts in North America, estimates that more than 90 percent of its 50,000 members are older than 35.
"If a young person is enlightened enough to go to a beach or resort, they'll find that they're outnumbered by people who are not like them," said Sam Miller, 32, a medical student in Riverside, Calif., who is helping to plan a youth ambassadors workshop being held next month in Orlando, Fla. "Oftentimes they won't go back for that reason."