Monday, November 13, 2006

Sony's YouTube Bites


Sony's Grouper is offering some free famous movie clips. Worth checking out.
Months before YouTube made headlines in business magazines across the country for its sale to Google, Sony Pictures had already snapped up a smaller site of its own called Grouper. Since giving away free video clips is not a stellar business model, Sony and Grouper hit on a new plan to boost publicity and revenues: give away famous clips for free.

As part of Grouper's new "ScreenBites" program, the company is making available 100 of the most "famous scenes" from the Sony Pictures library. Consumers will be able to watch the clips for free, but can also embed them in blogs and websites. If you thought MySpace was annoying before, just wait until half of the pages include De Niro's "You talkin' to me?" bit.
From Ars Technica.

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