Friday, April 23, 2010

$25 WOW horse makes $3.5 million in a few hours

$25 WOW horse makes $3.5 million in a few hours

World of Warcraft® Mount: Celestial Steed

Blizzard has had unprecedented success with virtual item sales on the release of the Celestial Steed - a special in-game mount for World of Warcraft that costs the princely sum of $25, €20 or £17.

According to (via, a seven-hour queue of 140,000 people had formed within three hours of the mount's release last week.

That already represented revenue of $3.5 million - or more than a million dollars an hour - on sales of what is, essentially, just an art asset for the subscription game. The translucent flying horse leaves trails of stardust behind it as it gallops across the sky.

More @ Eurogamer

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