Blogging - Don't Quit Your Day Job

An interesting tidbit from Guy Kawasaki's wrap-up of his first full year blogging. Note that his blog has been consistently between the 35th and 45th most popular in the world, according to Technorati. Here are some of his stats:

• 2,436,117 page views for an average of approximately 6,200/day. 21,000 people receive RSS feeds via Feedburner and 1,457 receive emails via FeedBlitz.
• 21,000 people receive RSS feeds via Feedburner and 1,457 receive emails via FeedBlitz.
• Total advertising revenue: approximately $3,350 = $1.39 cpm.

So just to review, that's:

A best-selling author and genuine tech celebrity writing a thoughtful essay nearly every workday on a top-50 blog for an audience of around 30,000 people/day.

And the pay for that is about $280 a month. If Guy can get Google to write a check at all.

Just another reminder that the reason to be a Long Tail producer is not direct revenues. Instead, it's exactly what Guy uses it for: marketing for his books, VC firm, speeches and consulting.

More.