Wednesday, October 11, 2006

Google Billboard -- old news but still cool


Some people at work just told me they had not heard of this.

A billboard placed this week [not] in the heart of Silicon Valley posed a complex mathematical question that most commuters on Highway 101 would need Google to crack.

Turns out the search-engine heavyweight--which was behind the anonymous, stark-white ad with black lettering--only wanted to lure the math-minded who wouldn't need Google's database in the first place, and give them a job.
(...)
In a kind of geek "Jeopardy," the billboard read:"{first 10-digit prime found in consecutive digits e}.com." The answer, 7427466391.com, would lead a puzzle-sleuth to a Web page with yet another equation to solve, with still no sign the game was hosted by Google.

Mastering that equation would lead someone to a page on Google Labs, the company's research and development department, which reads: "One thing we learned while building Google is that it's easier to find what you're looking for if it comes looking for you. What we're looking for are the best engineers in the world. And here you are.

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